LEA Property Solutions
The Project LEA Property Solutions is an Ipswich HMO and house-share specialist that has been running since 2004. They needed a website that worked for two very different audiences: tenants looking for a room and landlords looking for a management company they could trust. The site also had to be easy for the team to keep up to date without paying a developer every time a room came free.
The Approach I built the site from scratch with no templates, working closely with Lucy and her team on how it should look and feel. Behind it sits a custom content management system and a property database I designed myself, so every page, property, vacancy, team member and blog post can be edited by the LEA team from their own admin portal. The front end is kept lightweight and fast, with enquiries split into separate tenant and landlord routes so each lead lands with the right person straight away.
- Static Architecture: Near-instant load times.
- Fully Editable CMS: Every page managed in-house, no developer needed.
- Live Vacancy Listings: Rooms and properties updated in real time.
- Conversion Focused: Frictionless lead capture forms.
- Smart Enquiry Routing: Separate tenant and landlord journeys.
- SEO Optimized: Clean semantic structure for ranking.
- Cross-Device: Flawless rendering on all screen sizes.
- Built-In Blog: Fresh content to keep search rankings growing.
FarmDrop UK
A focused launch platform for an upcoming local food marketplace. The objective was purely strategic: validate market interest and capture vendor leads before the app's official deployment.
Simplicity was the key feature. We utilised static asset rendering to ensure the site loads instantly on 3G connections, reducing bounce rates and maximizing lead capture efficiency.
- Static Architecture: Near-instant load times.
- Conversion Focused: Frictionless lead capture forms.
- SEO Optimized: Clean semantic structure for ranking.
- Cross-Device: Flawless rendering on all screen sizes.
REBUILT Clothing
A bespoke fashion identity built to bypass the limitations of standard templates. The goal was to create a raw, industrial aesthetic without the performance bloat of heavy apps.
By stripping away unnecessary scripts and writing custom Liquid code, the site achieves high speed scores while delivering a unique user experience.
- Custom Liquid Dev: No drag-and-drop page builders.
- AJAX Cart Drawer: Seamless updates without page reloads.
- Performance First: Optimized asset loading for mobile.
- Dynamic Variables: Client-controlled color theming.
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